Estheticians & Skincare · 39 built
Skincare studio websites that turn followers into regulars.
Solo estheticians and small studios build their following on Instagram and lose their bookings in the DMs. These live demos, built for facial studios, lash and brow artists, and permanent makeup specialists, are the landing place that turns that following into a full book.
Open one and move through it like a new client: check the service list, look at a price, ask the chat about the difference between two facials. The one-artist studio benefits from the AI receptionist more than almost anyone, because there is no front desk, there is just you, mid-appointment.
Glow Theory Studio
Editorial & luxe
One of 39 esthetician website examples in our library, and it is live: click in and try the chat. Glow Theory Studio is a fictional business we created to show the work; the design, the code, and the AI receptionist are the real product.
What a great estheticians & skincare website includes
Booking that respects your calendar
Deposits, policies, and prep instructions built into the flow, so no-shows fall and your day holds.
Services with honest pricing
Lash fills, brow lamination, chemical peels: named and priced the way clients actually search.
Your portfolio, organized
Instagram shows the feed; the site shows before-and-afters by service, which is how clients decide.
The DM questions, answered automatically
Patch tests, healing time, "do you take walk-ins": the assistant handles them while you work.
Policies stated once, kindly
Cancellations and lateness rules on the page, so you never have that conversation in person.
From the guides